Privacy policy

Privacy Policy – Superlative Formulas™

Last Updated: 04/14/2026

Superlative Formulas™ (“we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy describes how your information is collected, used, and shared when you visit or make a purchase from our website.

This policy is designed to comply with applicable privacy laws, including the California Consumer Privacy Act (CCPA/CPRA) and the General Data Protection Regulation (GDPR) where applicable.

1. Personal Information We Collect

Device Information

When you visit our site, we automatically collect:

  • IP address

  • Browser type and version

  • Time zone

  • Device identifiers

  • Pages viewed and interaction data

  • Referral sources (e.g., search engines)

Order Information

When you make a purchase, we collect:

  • Full name

  • Billing and shipping address

  • Payment information (processed securely via third-party providers; we do not store full payment details)

  • Email address

  • Phone number (if provided)

2. How We Use Your Information

Superlative Formulas™ uses your information to:

  • Process and fulfill orders

  • Provide shipping confirmations and customer support

  • Detect and prevent fraud or unauthorized transactions

  • Improve website performance and user experience

  • Send marketing and promotional communications (only with your consent)

  • Comply with legal obligations

3. Legal Basis for Processing (GDPR)

If you are located in the European Economic Area (EEA), we process your data under the following legal bases:

  • Consent – when you opt into marketing

  • Contractual necessity – to fulfill orders

  • Legal obligation – to comply with laws

  • Legitimate interests – to improve our services and prevent fraud

4. Sharing Your Information

We only share your information with trusted third parties, including:

  • Shopify™ (our eCommerce platform)

  • Payment processors (e.g., credit card providers)

  • Shipping carriers and logistics providers

  • Marketing and analytics partners (if applicable)

We may also disclose your information:

  • To comply with legal obligations

  • To protect the rights, property, or safety of Superlative Formulas™, our customers, or others

We do not sell your personal information.

5. Cookies & Tracking Technologies

We use cookies, pixels, and similar technologies to:

  • Keep your shopping session active

  • Remember preferences

  • Analyze traffic and performance

  • Deliver relevant advertisements

You can manage or disable cookies through your browser settings.

6. Your Privacy Rights (CCPA/CPRA – California Residents)

If you are a California resident, you have the right to:

  • Know what personal information we collect and how it is used

  • Request access to your personal data

  • Request deletion of your personal data

  • Correct inaccurate personal information

  • Opt out of the sale or sharing of personal data (we do not sell data)

To exercise your rights, contact:
superlativeformulas@outlook.com

We will not discriminate against you for exercising your rights.

7. Your Rights Under GDPR (EEA Residents)

If you are located in the EEA, you have the right to:

  • Access your personal data

  • Correct inaccurate data

  • Request deletion (“Right to be Forgotten”)

  • Restrict or object to processing

  • Data portability

To exercise these rights, contact us at:
superlativeformulas@outlook.com

8. Data Retention

Superlative Formulas™ retains your personal information only as long as necessary to:

  • Fulfill orders

  • Comply with legal and tax obligations

  • Resolve disputes

You may request deletion of your data at any time.

9. Data Security

We implement commercially reasonable safeguards to protect your personal information. However, no online transmission is completely secure, and you provide information at your own risk.

10. International Data Transfers

If you are accessing our site from outside the United States, your information may be transferred to and processed in the United States.

11. Minors

Our website and products are not intended for individuals under the age of 18. We do not knowingly collect personal data from minors.

12. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites.

13. Changes to This Privacy Policy

Superlative Formulas™ reserves the right to update this Privacy Policy at any time. Changes will be posted on this page with an updated effective date.

14. Contact Us

For questions, requests, or more information about this Privacy Policy, contact:

Superlative Formulas™
New Braunfels, Texas, United States
Email: superlativeformulas@outlook.com